Pre-listing prep and photography

The list comes before the camera

Most sellers are told to declutter and update the kitchen. The first is vague and the second is usually a bad return.

Melissa walks the house and gives you a specific list: this wall, that fixture, these three surfaces, the front door, the yard. With costs next to each one.

Sellers repeatedly describe the suggestions as valuable and inexpensive, which is the point.

Shot by someone who has done it for a living

Ten years of photographing other agents' listings teaches you which rooms photograph well, which ones kill a listing, and what time of day a west-facing living room should be shot.

It is not outsourced and it is not a phone.

Why this is a seller's highest-return hour

A buyer decides whether to open your listing on one image, in about two seconds, on a phone.

Everything downstream, the showings, the offers, the days on market, runs off that decision. Thirty dollars of paint and a different fixture can change it.

What listing preparation covers

• A walkthrough with a specific, costed prep list
• Clear guidance on what not to spend money on
• Professional photography produced in house, not outsourced
• Shot at the right hour for the way your house faces
• Broad syndication once the listing is live
• Honest advice when a house is better sold as-is